--- title: Using Web Analytics product: vercel url: /docs/analytics/using-web-analytics canonical_url: "https://vercel.com/docs/analytics/using-web-analytics" last_updated: 2026-09-16 type: how-to prerequisites: - /docs/analytics related: - /docs/analytics/web-analytics-api - /docs/analytics/accessing-metrics-with-vercel-cli - /docs/analytics/filtering - /docs/analytics/limits-and-pricing summary: "Learn how to use Vercel's Web Analytics to understand how visitors are using your website." install_vercel_plugin: npx plugins add vercel/vercel-plugin --- # Using Web Analytics > **💡 Note:** You can also [use the Web Analytics API](/docs/analytics/web-analytics-api) > to build reports, embed metrics, or combine Web Analytics with your own > business data. You can also [access Web Analytics metrics with Vercel > CLI](/docs/analytics/accessing-metrics-with-vercel-cli) to query production > metrics, filter events, and compare projects from your terminal. ## Accessing Web Analytics To access Web Analytics: ## Related pages > **For AI agents:** Follow these links to understand how this page connects to the rest of the Vercel ecosystem. For the full cross-link map (inbound, outbound, prerequisites, and semantic neighbors), see the .graph.md link below. - [Vercel Web Analytics is now generally available](https://vercel.com/blog/vercel-web-analytics-is-now-generally-available?from=related&source_path=%2Fdocs%2Fanalytics%2Fusing-web-analytics&source_site=vercel-docs&relationship=related) - [Query Web Analytics from the Vercel CLI](https://vercel.com/changelog/query-web-analytics-from-the-vercel-cli?from=related&source_path=%2Fdocs%2Fanalytics%2Fusing-web-analytics&source_site=vercel-docs&relationship=related) - [Getting started with Vercel Web Analytics](https://vercel.com/docs/analytics/quickstart?from=related&source_path=%2Fdocs%2Fanalytics%2Fusing-web-analytics&source_site=vercel-docs&relationship=related) — Vercel Web Analytics provides you detailed insights into your website's visitors. This quickstart guide will help you ge - [Vercel Web Analytics Troubleshooting](https://vercel.com/docs/analytics/troubleshooting?from=related&source_path=%2Fdocs%2Fanalytics%2Fusing-web-analytics&source_site=vercel-docs&relationship=related) — Learn how to troubleshoot common issues with Vercel Web Analytics. - [Accessing Metrics with Vercel CLI](https://vercel.com/docs/analytics/accessing-metrics-with-vercel-cli?from=related&source_path=%2Fdocs%2Fanalytics%2Fusing-web-analytics&source_site=vercel-docs&relationship=related) — Use the Vercel CLI to query Web Analytics metrics from your terminal. - [Privacy and Compliance](https://vercel.com/docs/analytics/privacy-policy?from=related&source_path=%2Fdocs%2Fanalytics%2Fusing-web-analytics&source_site=vercel-docs&relationship=related) — Learn how Vercel supports privacy and data compliance standards with Vercel Web Analytics. - [Using Speed Insights](https://vercel.com/docs/speed-insights/using-speed-insights?from=related&source_path=%2Fdocs%2Fanalytics%2Fusing-web-analytics&source_site=vercel-docs&relationship=related) — Learn how to use Speed Insights to analyze your application's performance data. Full cross-link map for this page: [/docs/analytics/using-web-analytics.graph.md](/docs/analytics/using-web-analytics.graph.md?from=related&source_path=%2Fdocs%2Fanalytics%2Fusing-web-analytics&source_site=vercel-docs&relationship=graph) 1. Select a project from your [dashboard](/dashboard) and open [**Analytics**](https://vercel.com/d?to=%2F%5Bteam%5D%2F%5Bproject%5D%2Fanalytics\&title=Go+to+Analytics) in the sidebar. 2. Select the [timeframe](/docs/analytics/using-web-analytics#specifying-a-timeframe) and [environment](/docs/analytics/using-web-analytics#viewing-environment-specific-data) you want to view data for. 3. Use the panels to [filter](/docs/analytics/filtering) the page or event data you want to view. ## Viewing data for a specific dimension 1. Select a project from your [dashboard](/dashboard) and open [**Analytics**](https://vercel.com/d?to=%2F%5Bteam%5D%2F%5Bproject%5D%2Fanalytics\&title=Go+to+Analytics) in the sidebar. 2. Using panels you can choose whether to view data by: - **Pages**: The page url (without query parameters) that the visitor viewed. - **Route**: The route, as defined by your application's framework. - **Hostname**: Use this to analyze traffic by specific domains. This is beneficial for per-country domains, or for building multi-tenant applications. - **Referrers**: The URL of the page that referred the visitor to your site. Referrer data is tracked for custom events and for initial pageviews according to the [Referrer-Policy HTTP header](https://developer.mozilla.org/en-US/docs/Web/HTTP/Reference/Headers/Referrer-Policy), and only if the referring link doesn't have the `rel="noreferrer"` attribute. Subsequent soft navigation within your application doesn't include referrer data. - **UTM Parameters** (available with [Web Analytics Plus](/docs/analytics/limits-and-pricing) and Enterprise): the forwarded UTM parameters, if any. - **Country**: Your visitors' location. - **Browsers**: Your visitors' browsers. - **Devices**: Distinction between mobile, tablet, and desktop devices. - **Operating System**: Your visitors' operating systems. ![Image](https://vercel.com/front/docs/observability/page-panel-light.png) ## Specifying a timeframe 1. Select a project from your [dashboard](/dashboard) and open [**Analytics**](https://vercel.com/d?to=%2F%5Bteam%5D%2F%5Bproject%5D%2Fanalytics\&title=Go+to+Analytics) in the sidebar. 2. Select the timeframe dropdown in the top-right of the page to choose a predefined timeframe. Alternatively, select the Calendar icon to specify a custom timeframe. ## Viewing environment-specific data 1. Select a project from your [dashboard](/dashboard) and open [**Analytics**](https://vercel.com/d?to=%2F%5Bteam%5D%2F%5Bproject%5D%2Fanalytics\&title=Go+to+Analytics) in the sidebar. 2. Select the environments dropdown in the top-right of the page to choose **Production**, **Preview**, or **All Environments**. Production is selected by default. ## Exporting data as CSV To export the data from a panel as a CSV file: 1. Open [**Analytics**](https://vercel.com/d?to=%2F%5Bteam%5D%2F%5Bproject%5D%2Fanalytics\&title=Go+to+Analytics) in the sidebar from your project's [dashboard](/dashboard) 2. From the bottom of the panel you want to export data from, click the three-dot menu 3. Select the **Export as CSV** button The export will include up to 250 entries from the panel, not just the top entries. ## Disabling Web Analytics 1. Select a project from your [dashboard](/dashboard) and open [**Analytics**](https://vercel.com/d?to=%2F%5Bteam%5D%2F%5Bproject%5D%2Fanalytics\&title=Go+to+Analytics) in the sidebar. 2. Remove the `@vercel/analytics` package from your codebase and dependencies to prevent your app from sending analytics events to Vercel. 3. If events have been collected, click on the ellipsis on the top-right of the **Web Analytics** page and select **Disable Web Analytics**. If no data has been collected yet then you will see an **Awaiting Data** popup. From here you can click the **Disable Web Analytics** button: ![Image](`/docs-assets/static/docs/concepts/web-analytics/getting-started-light.png`) --- [View full sitemap](/docs/sitemap)